Coaching | Training

Training Programs and Services

Media Interviews

Participants learn how to prepare for and take control of television, print, radio and new media interviews. The results will generate coverage that emphasizes desired messages. Practice in a variety of interview settings implements theory. Understanding the pressures and incentives interview subjects as well as reporters and editors work under is stressed, along with tips on the "do's and don't" of dealing with the media.

Crisis Management

When bad things happen to good organizations, an ounce of planning can avoid a ton of damaging publicity. This program is designed not only to help organizations manage crises caused by external events, but also to help identify internal problems that might cause or exacerbate a crisis. Elements include detailed crisis planning, design of crisis simulations, response training workshops and onsite crisis management.

Message and Platform Development

More than ever before, focused communication spells success for both individuals and organizations. Unless you can articulate and communicate your purpose and value to a broad range of audiences, you will not prosper. Effective messages that cut through the clutter to motivate and persuade are the key to winning in the new information economy.

Presentation Skills

This workshop gives participants skills in developing, organizing and delivering verbal presentations that motivate and persuade. Special attention is paid to techniques that teach how to understand what an audience wants to know, how to craft messages and enhance performance. Participants gain confidence to overcome nervousness, handle negative questions and time constraints.

Trade Shows and IPO Road Shows

How to perform most effectively in the high pressure limited time environment of trade shows, road shows and industry conferences. Development of scripts and strategies to "hook" potential new business is emphasized, along with techniques to build credibility and form an "instant relationship" with potential customers.

Webcasting

One of the biggest mistakes companies make is hosting a webcast without realizing it's a completely different animal from traditional video production. We'll update you on the latest developments in this quickly evolving medium, keep you "on message" in an interactive environment serving multiple audiences simultaneously, and help you identify opportunities to better reach your clients, shareholders, public or staff through this persuasive new avenue.

Expert Witness Testimony

Keyed to the government hearing process, with emphasis on regulatory proceedings, this program is designed to give witnesses more control over the process. Participants learn to answer questions from lawyers and investigators without being misrepresented. Emphasis on preparation and building the case is stressed. Practice enhances delivery and dealing with question and answer sessions.

Networking to Win

Don't leave another meeting feeling less than victorious. Whether growing your business or professional contacts, be prepared to create the opportunity to advance your goals. We give you powerful skills to win your audience at hello; communicate effective and memorable messages; think fast and make positive actions; build long lasting relationships; and feel, act and appear confident and in control.

Telemarketing Skills

The unique environment of telephone selling is explained. Listening skills to counterbalance the inability to read a prospect's nonverbal responses is emphasized. Training modules include rapid needs assessment, maintaining the conversation, overcoming resistance and development of working scripts and outlines to support presentation.

Industry Specific Programs

Now more than ever, leading industry professionals are under pressure to say it and sell it in as few words as possible. Often, the "nuts and bolts" experts in these increasingly dense fields are also called upon to have exemplary communication skills in addition to their technological expertise on the forefront of these industries. Our fluency in these key industries helps us translate message to medium in the most effective and persuasive way. Whether executive mentoring or expert witness testimony and training for new managers, or preparing communication strategy for industry wide discourse, shareholder meetings or the public-at-large, our programs help your company promote the goals of your industry boldly and clearly.

Industry Specific Programs in

Technology – issue translation and management presentation, application launches, tradeshow and industry conferences, SOX and other regulatory review communication and strategy.

Financial Services – "morning call" moderation and persuasion skills, client meeting strategies, IPO and investor relations, webcasts, on-the-spot expert interviews, research roadshow and message creation, clarity amidst the Wall Street "noise."

Healthcare – clinical trial participant retention, effective patient counseling, strategic selling in a managed care environment, special skills for CME, grand rounds and accreditation presentation, review panel moderation.

Related Services

Video & Editorial Services – Casting . Creative Development. Editorial Supervision. Production & Post Production. Management. Special Effect Consulting

Talent/Spokesperson Services – Satellite Media Tours. VNR's. Motivational Speakers. Publicity Tours

Special Event Production Services – Product Launches. Sales Meetings. Presentations