Storytelling & Messaging

Every great company has a great story to tell. How well you communicate yours requires a disciplined approach to the art and craft of storytelling.

CommCore produces messages for internal and external stakeholders that combine the most pertinent facts and data with stories, examples and visual support. The result is a narrative that provides context and content for proactive and reactive communications. The process it helps an organization get in front of an issue, set or reset context in an ongoing coverage, stem a crisis from happening or getting worse.

What We Do

CommCore defines and answers important questions:

  • What are your communications themes and objectives?
  • What proofs do you have to support your messages?
  • How will competitors/stakeholders/customers react to each message?
  • How can you shape public perception on controversial issues?
  • What statements and messages will be most persuasive?
  • How to test and measure messages?

The work product from the CommCore includes:

  • Message Map
  • Executive Message Summary and Supporting Detail
  • FAQ Document
  • Short- and Long-term Communications Plans
  • Shadowing an individual
  • Story Archeology: Unearthing the Stories of Your Brand
  • Crafting the story to help its message resonate
  • Using examples to create visualizations that keep your message with your audience.
  • Personalize the message with your story
  • Fostering connection through openness, vulnerability, and helping the message stick.
  • How to disarm your audience so they can hear your message.

Industries We've Worked With

Every great company has a great story to tell. How well you communicate yours requires a disciplined approach to the art and craft of storytelling.

What We Do

CommCore defines and answers important questions:

  • What are your communications themes and objectives?
  • What proofs do you have to support your messages?
  • How will competitors/stakeholders/customers react to each message?
  • How can you shape public perception on controversial issues?
  • What statements and messages will be most persuasive?
  • How to test and measure messages?

The work product from the CommCore includes:

  • Message Map
  • Executive Message Summary and Supporting Detail
  • FAQ Document
  • Short- and Long-term Communications Plans
  • Shadowing an individual
  • Story Archeology: Unearthing the Stories of Your Brand
  • Crafting the story to help its message resonate
  • Using examples to create visualizations that keep your message with your audience.
  • Personalize the message with your story
  • Fostering connection through openness, vulnerability, and helping the message stick.
  • How to disarm your audience so they can hear your message.

Other Industries We've Worked With